We are proud to announce the appointment of Håkan Nordfjell as our new Chief Executive Officer. As a Swedish innovator redefining the personal payment experience, we are excited to welcome Håkan into this next chapter of our journey.
Nordfjell brings a proven record of building scalable, customer-loved products and driving commercial growth. His leadership philosophy centers on sharpening priorities and empowering high-performing teams to execute with speed and purpose. Tapeeze enables users to express their personal style through a custom multifunctional payment card that links directly to their existing physical or digital banking card, ready to use.
“Tapeeze offers a unique physical card tokenization technology,” said Håkan Nordfjell, CEO of Tapeeze. “Supported by Visa and Mastercard, it mirrors the security of digital wallets in a tangible form factor and makes it available in styles people truly love.”
Nordfjell joins Tapeeze with more than 25 years of experience across product strategy, go-to-market execution, and business growth. “This is more than a card,” Nordfjell added. This represents a significant innovation that solves a clear market need at the intersection of digital security and physical brand presence. That’s a category you can lead - if you execute with precision and pace.” Under Nordfjell’s leadership, Tapeeze enters its next phase of growth - accelerating its mission to blend secure tokenization, expressive design, and user-first simplicity to redefine how people connect with their payment cards.
With a scalable solution and a global outlook, the company is pursuing rapid expansion through strategic partnerships. As tokenization becomes the global standard, Tapeeze is positioned at the forefront - ready to lead the emerging category of tokenized physical cards.
About Tapeeze
Tapeeze is a Swedish fintech company, founded in 2024, revolutionizing the payment industry with customizable, tokenized cards. Trusted by Visa and Mastercard, Tapeeze enables businesses, brands, and organizations to create their own branded, multifunctional payment cards without requiring a banking license or traditional card-issuing infrastructure.
With a focus on innovation, Tapeeze has been recognized as a part of the prestigious Mastercard Lighthouse FINITIV 2025 program for its groundbreaking approach.
