Today's consumers demand personalization and brand connection in product they interact with —but payment cards haven’t evolved.
Banks still control design, issuance and experience, leaving cards outdated, passive and invisible in a world where physical still matters.
The problem
The problem
Payment cards are controlled and regulated by banks
Physical cards lack value-added use
Consumers lack personalization
How it is today?
Only banks issue cards, limiting design, speed, creativity, use and access
Most cards are passive – only used for payments
100% of bank cards look the same (booring)
Impact & result
Impact & result
While mobile payments are growing, it’s not just because they’re digital—it’s because physical bank cards have remained dull, generic and disconnected from the user.
Slow innovation, poor customer engagement, limited segments (only bank customers) and high costs
Missed branding, loyalty and engagement opportunities
Low emotional connection and no branding
Our solution
Our solution
For decades, banks owned the card experience. But a payment card is the most-used brand touchpoint in someone’s pocket—why shouldn’t it be available for everyone?
What we do better?
Lets any brand, business, organization, bank or sport team launch their own multifunctional payment card
Same PIN, same account - The user can connect the card to their existing bank card
Our card is classified as a "wearable" -No bank-regulated processes needed
Why physical cards matters?
Still used daily: avg. 3–5 uses/day, millions of impressions
Tangible, collectible and brandable – unlike digital wallets
Combines utility, emotion, the feeling of belonging and visibility
Multiple revenue streams
Compatible with 240+ banks, Tapeeze cards are tokenized and support payments, access and business card functionality—all in one card.
Tapeeze is not one-size-fits-all. We serve a wide range of segments — with scalable potential across industries worth billions.
Card Sales: We generate direct revenue through both B2B and B2C sales of branded cards. Each card is sold at a high margin
Recurring SaaS: Manage users, access analytics and integrations across touchpoints
Value added services: Subscriptions, affiliate offers and special functionalities
15K+
Sold cards first 60 days
500K+
Cards contracted for 2025
18M+
Estemated sold cards 2027
55%
Gross margin
We use the same kind of technology found in products like rings, phones, smartwatches, Google and Apple Pay—but instead of placing the technology in a ring or smartphone, we place it in a physical card.
"We’re not just changing how cards look. We’re changing what they mean – from forgettable plastic to a tool for identity, loyalty, branding and belonging.”
- Filippa Adolfsson CBO
Sports & Entertainment
Teams, leagues and artists use Tapeeze to turn loyalty into a tangible product — combining fandom with function. Sports merch market: $35B (2023), est. $56B by 2033
Retail & Lifestyle Brands
Global brands can extend their product offerings by creating exclusive cards as part of their brand identity. Gucci alone has 10M+ active users in its loyalty program.
Fintech & Banks
Fast-moving financial players who want to offer better design, faster rollout, and lower cost — with full security. Europe alone counts 350+ fintechs with a combined customer base of 80M+.
Corporates & Employers
Companies can now provide employees with multifunctional cards, combining access control, payment and custom branding. With 151M+ corporate employees across the US and Europe, the potential is massive.
Tapeeze timeline
From idea to market traction in less than a year
2024
Tapeeze was founded in the summer of 2024
Founded in sweden with a mission to revolutionize physical cards and unlock new branding potential for businesses through tokenized technology.
In early 2025, we close our first investment round. The round helped us formalize our advisory and board of directors with strategic leadership experience across finance, payments and SaaS — to support our go-to-market strategy, expand our partner network and strengthen product development ahead of our rapid scaling phase.
2025
Strategic partnerships
We formalize key strategic partnerships with Tietoevry (distribution) and TAG Systems (manufacturing), securing the infrastructure for scale.
NEXT?
Expanding & growth
Expanding throughout Europe, entering the U.S. market, and scaling with new verticals like fintech, creators and loyalty platforms.
Growing network
Customers and Partners
From top-tier sports clubs to challenger banks, lifestyle brands to creators — Tapeeze is powering a new generation of network for driving loyalty, visibility and identity.
Avanza
Avanza
Avanza: One of Sweden’s leading digital banks — leveraging Tapeeze to create branded cards that extend customer loyalty and reinforce premium positioning.
AIK
AIK
AIK: Top-tier sport club using Tapeeze to turn fan engagement into daily brand visibility and recurring revenue through collectible, smart payment cards.
Visa
Visa
As a certified partner, Visa enables Tapeeze cards to be accepted globally, with full compliance and security infrastructure.
Tietoevry
Tietoevry
Tietoevry: 4-year exclusive sales and distribution partner (90% Nordic bank reach)
Tietoevry is a personalization agency that personalizes, packages and distributes cards to fintechs and banks.
Björklöven
Björklöven
Björklöven: Top-tier sport club using Tapeeze to turn fan engagement into daily brand visibility and recurring revenue through collectible, smart payment cards.
Money Carer
Money Carer
Money Carer: Our first fintech customer launching biometric cards for high-security access and payment.
Through our partnership, they’re able to offer their users a next-generation card that combines identity, control, and physical utility in a sleek and secure format.
Mastercard
Mastercard
Through the Mastercard Lighthouse program, we receive strategic support, network access, and fintech scaling opportunities from one of the world’s leading payment networks.
TAG
TAG
TAG Systems, part of Austriacard, is one of the world’s largest card manufacturers. Tapeeze’s cards will be included in TAG Systems sales portfolio.
TAG estimates sales volumes:
2025: 400 000 cards
2026: 4 000 000 cards
2027: 14 000 000 cards
DIF
DIF
Djurågrdens IF: Top-tier sport club using Tapeeze to turn fan engagement into daily brand visibility and recurring revenue through collectible, smart payment cards.
Timrå
Timrå
Timrå: Top-tier sport club using Tapeeze to turn fan engagement into daily brand visibility and recurring revenue through collectible, smart payment cards.
IFK
IFK
IFK Norrköping: Top-tier sport club using Tapeeze to turn fan engagement into daily brand visibility and recurring revenue through collectible, smart payment cards.
Fidesmo
Fidesmo
Fidesmo: Tokenization engine (5-year exclusivity on card tech)
Moomin
Moomin
The Team
— Fredrik MartinssonCEO & Co-Founder
— Mikael KeshaCCO & Co-Founder
— Filippa AdolfssonChief Brand Officer
— Johan LindqvistChief Financial Officer
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