We’re excited to introduce our latest collaboration – a custom-designed card for the Italian football club Siena. It’s a modern membership card with real benefits, everyday functionality and built-in style.
”This is a great example of how this cooperation helps us rebuild our community and reward the loyalty that defines Siena FC,” says Fredrik Dahlin, main owner and CEO of Siena FC.
In Italy, the card will primarily function as a local membership card, giving Siena fans access to exclusive offers from the club’s partners. But that’s just the beginning.
The card can also be linked to your existing bank card*, meaning it works seamlessly in-stores– just like any regular payment card. And with built-in NFC, each user can add a personal digital link, turning the card into a sleek sharing tool or digital business card.
Together, Siena FC and Tapeeze are setting a new standard for what club membership can be — moving beyond plastic into a connected, functional, and proudly wearable experience.
With strong growth in the Nordics, Tapeeze is now expanding internationally – and we’re excited to launch in Italy together with Siena FC. As a modern, fast-growing football club with a loyal fanbase, Siena is the perfect partner to lead the way in reimagining what supporter loyalty looks like in 2025 and beyond.
“We’re proud to collaborate with Siena and deliver a card that reflects both identity and innovation,” says Fredrik Martinsson, CEO of Tapeeze. “This is what happens when tech meets passion – and when membership becomes something fans actually want to carry with them every day.”
Welcome to a new era of club merch – powered by Tapeeze.
The Siena FC card will be available in our webshop as official merchandise – without membership. If you wish to purchase the card with a club membership, please visit the official Siena FC store here.
* Major banks supported in Sweden, in Italy supported through Curve or Revolut VISA
About Siena FC
Siena FC is a historic Italian football club rooted in the medieval city of Siena, in the heart of Tuscany. With a proud legacy, passionate supporters, and deep local ties, the club stands as a cultural icon for the region and beyond.
Founded in 1904, the club has experienced both top-flight football and grassroots revival, now continuing its journey under the modern name Siena Football Club.
Siena FC is more than a football team – it's a way of life, a community, and a symbol of enduring loyalty.
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